Commercial innovation is at the top of many executive agendas, offering the potential to differentiate in an ever more competitive world.\r
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But what form does commercial innovation take and who is driving it? Are lawyers, contract or procurement managers at the heart of new ideas or simply waiting for instructions?\r
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At the recent IACCM Europe conference, Adrian Furner (IACCM Fellow and former Board Member) led an Interactive workshop that not only generated answers to those questions, but also resulted in numerous examples coming from those attending.\r
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In this Expert webinar, Adrian will discuss many of those examples while Tim Cummins and Sally Guyer from IACCM will share their experiences from work with member companies adjusting to the digital age.
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